Little Krishna's the latest rockstar on television. And he's now a Nick toon. He's a prankster, the ideal son, ideal friend, a superhero who fights for good and evil and is a musician as well, says Nina Elavia Jaipuria, SVP & GM Nick India.

PUNE: While the Indian market has not taken to animated content, an Indian animated property is creating a flutter in overseas markets. Little Krishna, the maiden project of Big Animation, part of ADAG’s Reliance MediaWorks, was first acquired by Viacom Media’s animation entertainment channel Nick for the South Asian territory.

The Indian animation industry, which has so far played the ‘low-cost talent’ as its trump card to bag execution of internationally-conceptualised projects, has reason to cheer. It’s first locally conceptualised and developed 3-D animated television series, Little Krishna, is scheduled to go on air from May 11 on Nick. Developed by Reliance’s BIG Animation Studio in association with The Indian Heritage Foundation (promoted by ISKCON), the Rs 50 crore series has been scripted by Jeffrey Scott, the man behind the Ice Age and Ninja Turtles television series.